DMK107V - Chapter 10 (Shopify)

Which KPI did Shopify primarily used to measure the effectiveness of its email marketing campaigns?

• Website traffic

• Click-through rate (CTR)

• Bounce rate

• Conversion rate

In Shopify's case study, which analytics tool was used to track visitor behavior and conversions?

• Social Media Insights

• CRM System

• Google Analytics

• Email Marketing Software

Shopify monitored the percentage of customers who completed purchases after adding items to their cart. Which KPI does this represent?

• Customer retention rate

• Conversion rate

• Engagement rate

• Cost per acquisition

In the Shopify case study, real-time adjustments were often made to PPC campaigns. What triggered these adjustments?

• Customer feedback

• High bounce rates

• Poor email open rates

• Changes in keyword performance

Shopify's regular quarterly reviews helped identify trends in which key performance metric?

• Organic search traffic

• Paid ad click-through rate

• Bounce rate

• Email open rate

What was Shopify’s primary method of improving customer retention in its digital marketing strategy?

• Offering product discounts

• Enhancing the checkout process

• Using a CRM system to track and improve customer relationships

• Increasing social media engagement

In the Shopify case study, real-time data insights helped the company make immediate adjustments. Which of the following is an example of a real-time adjustment?

• Quarterly review of SEO strategies

• Immediate modification of PPC bid amounts

• Annual ROI audit

• Monthly content strategy meeting

Shopify used audits to track performance and adjust its strategies. Which type of audit focused on measuring the financial return on marketing investments?

• Weekly KPI audit

• Conversion funnel audit

• ROI audit

• Customer feedback audit

Which metric did Shopify use to measure how long customers were staying on their website?

• Cost per click (CPC)

• Session duration

• Conversion rate

• Social media engagement

In Shopify’s marketing plan, what was the practical example of optimizing website performance after tracking bounce rates?

• Running A/B tests to improve the design of product pages

• Increasing PPC bids for high-performing ads

• Reducing the cost per acquisition

• Offering discounts on abandoned carts