Convenience products, though inexpensive, still require considerable shopping effort by buyers.

Product Concepts Quiz

Quiz
•
Business
•
University
•
Medium
Asst. Prof. Nor Khalidah Abu
Used 1+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Inez believes makeup is the most important part of her wardrobe. She spends considerable time comparing the prices, skin tones, and color options available at various cosmetics counters in department stores. For Inez, makeup is a convenience product.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Rolex watches are very expensive, can only be purchased in high-end jewelry stores located in large metropolitan areas, and most buyers will accept no substitutes. Roles watches are an example of a shopping product.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Insurance companies are examples of service organizations.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Greta, the owner of House Mouse Cleaning Services, must be physically present when she cleans a house or office. The need for her presence as the service is performed is an example of the intangibility of services.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Often hotels will offer deep discounts on weekends and during the off-season; for the same reason, airlines will adopt a similar pricing strategy during off-peak hours. These services cannot be stored, warehoused, or inventoried because they are perishable.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Coca-Cola is one of the world's largest manufacturers of beverages. It makes over 2,800 different beverage products, including sparkling drinks, waters, juices, juice drinks, teas, coffees, sports drinks, and energy drinks. The great variety of beverages made by Coca-Cola represents its product mix.
True
False
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