Product Concepts Quiz

Convenience products, though inexpensive, still require considerable shopping effort by buyers.

• True

• False

Inez believes makeup is the most important part of her wardrobe. She spends considerable time comparing the prices, skin tones, and color options available at various cosmetics counters in department stores. For Inez, makeup is a convenience product.

• True

• False

Rolex watches are very expensive, can only be purchased in high-end jewelry stores located in large metropolitan areas, and most buyers will accept no substitutes. Roles watches are an example of a shopping product.

• True

• False

Insurance companies are examples of service organizations.

• True

• False

Greta, the owner of House Mouse Cleaning Services, must be physically present when she cleans a house or office. The need for her presence as the service is performed is an example of the intangibility of services.

• True

• False

Often hotels will offer deep discounts on weekends and during the off-season; for the same reason, airlines will adopt a similar pricing strategy during off-peak hours. These services cannot be stored, warehoused, or inventoried because they are perishable.

• True

• False

Coca-Cola is one of the world's largest manufacturers of beverages. It makes over 2,800 different beverage products, including sparkling drinks, waters, juices, juice drinks, teas, coffees, sports drinks, and energy drinks. The great variety of beverages made by Coca-Cola represents its product mix.

• True

• False

Apple is known for its Macintosh, iPod, and iPhone products. Apple recently added the iPad product to its list of products. The addition of the iPad was an example of a product line extension for the company.

• True

• False

When the manufacturer of French's classic yellow mustard introduced French's Dijon mustard, French's Honey mustard, and French's Sweet Onion mustard, it was an example of cobranding.

• True

• False

The most important functions of packaging are to contain and protect products, promote products, facilitate product storage, and facilitate recycling.

• True

• False