Product Concepts Quiz

Product Concepts Quiz

University

20 Qs

quiz-placeholder

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Product Concepts Quiz

Product Concepts Quiz

Assessment

Quiz

Business

University

Medium

Created by

Asst. Prof. Nor Khalidah Abu

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Convenience products, though inexpensive, still require considerable shopping effort by buyers.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Inez believes makeup is the most important part of her wardrobe. She spends considerable time comparing the prices, skin tones, and color options available at various cosmetics counters in department stores. For Inez, makeup is a convenience product.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Rolex watches are very expensive, can only be purchased in high-end jewelry stores located in large metropolitan areas, and most buyers will accept no substitutes. Roles watches are an example of a shopping product.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Insurance companies are examples of service organizations.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Greta, the owner of House Mouse Cleaning Services, must be physically present when she cleans a house or office. The need for her presence as the service is performed is an example of the intangibility of services.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Often hotels will offer deep discounts on weekends and during the off-season; for the same reason, airlines will adopt a similar pricing strategy during off-peak hours. These services cannot be stored, warehoused, or inventoried because they are perishable.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Coca-Cola is one of the world's largest manufacturers of beverages. It makes over 2,800 different beverage products, including sparkling drinks, waters, juices, juice drinks, teas, coffees, sports drinks, and energy drinks. The great variety of beverages made by Coca-Cola represents its product mix.

True

False

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