Channel Analysis and Dynamic Pricing

What is the main purpose of a reservation system in hospitality?

• To increase profit margins

• To hold a product or service in advance

• To improve customer satisfaction

• To lower distribution costs

Which of the following is NOT considered a seller in hospitality channels of distribution?

• Airlines

• Travel agents

• Hotels

• Car rental companies

What is the role of travel agents in the distribution channel for hospitality services?

• To set the pricing for the products

• To make profits through commissions

• To manage the customer’s travel plans

• To control global distribution systems

Which of the following is NOT a major global distribution system (GDS) provider?

• Sabre

• Amadeus

• Galileo

• Pegasus

What model involves selling rooms to customers at a marked-up price after obtaining them at wholesale rates?

• Retail operation

• Merchant model

• Auction model

• Opaque model

Which type of website hides either the price or the product from the customer?

• Retail website

• Merchant website

• Auction website

• Opaque website

What is the correct formula for calculating the Net ADR Yield?

• Net Room Rate / Selling Price

• Total Revenue / Total Transactions

• Net Room Rate / Standard ADR

• Selling Price - Distribution Cost

What is a typical commission percentage received by retailers for hospitality services?

• 10%

• 20%

• 25%

• 30%

Which is the most important factor influencing a buyer's perspective on value in a transaction?

• The seller’s brand reputation

• The price paid for the service

• The perceived benefit received

• The channel used for the transaction

Which of the following best describes the term "rate integrity"?

• Offering competitive prices across all channels

• Maintaining consistent prices for similar purchase conditions

• Ensuring transparent pricing in different markets

• Offering the lowest possible rate to loyal customers