Marketing Exam 1

Marketing Exam 1

University

66 Qs

quiz-placeholder

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Marketing Exam 1

Marketing Exam 1

Assessment

Quiz

Business

University

Hard

Created by

Brooklyn B

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66 questions

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1.

FILL IN THE BLANK QUESTION

15 mins • 1 pt

Engaging customers, and managing profitable customer relationships.

2.

FILL IN THE BLANK QUESTION

15 mins • 1 pt

Attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction.

3.

FILL IN THE BLANK QUESTION

15 mins • 1 pt

What are the goals of marketing?

4.

FILL IN THE BLANK QUESTION

15 mins • 1 pt

Understand the marketplace and customer needs and wants. Marketing process...

5.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

What is marketing process step 3?

Understand the marketplace and customer needs and wants.

Design a customer-driven marketing strategy.

Engage customers, build a profitable relationship, and create customer delight.

Construct an integrated marketing program that delivers superior value.

6.

FILL IN THE BLANK QUESTION

15 mins • 1 pt

Design a customer value-driven marketing strategy. Marketing process...

7.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

What is the marketing process step 4?

Engage customers, build profitable relationships, and create customer delight.

Capture value from customers to create profits and customer equity.

Design a customer value-driven marketing strategy.

Construct an integrated marketing program that delivers superior value.

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