MKT202_Slot 4 Review Quiz

Which of the following best illustrates a supplementary service?

• Appliance repair

• Renting a hotel room

• House cleaning services

• Landscaping services

• Fast food dining

The concept of servicescape is relevant only when customers must enter a service facility:

• TRUE

• FALSE

Positioning plays a pivotal role in marketing strategy, because it links market analysis with:

• competitive analysis and company analysis

• competitive analysis and environmental analysis

• environmental analysis and internal analysis

• environmental analysis and political analysis

A(n) ____________ is a segment chosen by a firm from the broader market.

• Holistic segment

• Mass customization

• Segmentation field

• Target segment

• General segment

Which type of service attribute is hard to be assessed before and even after purchase?

• Search attributes

• Experience attributes

• Credence attributes

• Tangible attributes

When there is a perceived ________ risk, potential customers might concern if the plastic surgery will leave scars.

• functional

• sensory

• physical

• temporal

As the brand chooses to provide a narrow range of services to a fairly broad market, they are adopting ______

• Market focused strategy

• Service focused strategy

• Fully focused strategy

• Unfocused strategy

Which of the below factors does NOT contribute to transforming the service economy?

• Government policies

• IT advancement

• Business trends

• Unemployment rates

The same individuals may prioritize attributes differently based on all factors except:

• • Service cost

• • Whether they use the service alone or in a group

• • Who makes the decision

• • The purpose of using the service

• • Timing of service use

Online banking is an example of a/an ____ service.

• People processing

• Possession processing

• Mental stimulus processing

• Information processing