Introduction to Typography

Which of the following is a purpose of typography?

• To create visually appealing and effective communication

• To grow plants

• To study the stars

• To build houses.

Which part of a letter is known as the Ascender?

• The part that extends below the x-height

• The part that extends above the x-height

• The part that rests on the baseline

• The part that measures the height of lowercase letters.

What does X-height refer to in typography?

• The height of uppercase letters

• The height of lowercase letters based on the letter x

• The height of letters that extend above the baseline

• The height of letters that extend below the baseline.

What is the term for the imaginary line upon which a line of text rests?

• Cap Height

• X-height

• Baseline

• Ascender

What is the primary text that is easy to read and digest called?

• Headlines

• Subheadings

• Body Text

• Captions

What is the definition of Leading?

• Horizontal space between lines of text.

• Vertical space between lines of text.

• Space between paragraphs.

• Space between words.

Which spacing term improves legibility and visual harmony?

• Leading

• Tracking

• Kerning

• Spacing

Which of the following is recommended for font choice to improve readability?

• Use complex and decorative fonts

• Use fonts that are clear, simple, and well-defined

• Use fonts with varying sizes

• Use fonts with minimal spacing.

What is the purpose of using different font weights in typography?

• To confuse the reader

• To create emphasis and hierarchy

• To make text unreadable

• To reduce printing costs

Which of the following is a characteristic of serif fonts?

• They have small lines or strokes attached to the ends of letters

• They are always bold

• They are used only in digital media

• They have no variations in thickness