Consumer Behaviour Quiz

________ are basic human requirements, while ________ are the ways in which those requirements are satisfied.

• Wants; needs
• Demands; wants
• Needs; wants
• Needs; demands

Companies can practice targeted marketing by using ________, which are records of Web site usage stored on personal browsers.

• plug-ins
• cookies
• black swans
• trolls

A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

• family
• social class
• reference groups
• social networks

________ assumed that the psychological forces shaping people's behavior are largely unconscious, and that a person cannot fully understand his or her own motivations.

• Abraham Maslow
• Frederick Herzberg
• Sigmund Freud
• Karl Marx

________ is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world.

• Perception
• Acculturation
• Assimilation
• Cognitive dissonance

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

• consumer-rating organizations
• mass media
• Web sites
• personal handling and examination

Companies that "put the consumer first" in their business thinking and planning are exhibiting a ________.

• production orientation
• selling orientation
• marketing orientation
• product orientation

________ refers to the development of a distinct image for the product in the mind of the consumer.

• Targeting
• Positioning
• Placement
• Segmenting

Packaging and warranties are elements of which of the four Ps?

• Product
• Price
• Place
• Promotion

Self-esteem, prestige, affection, power, and learning are examples of ________.

• biogenic needs
• primary needs
• secondary needs
• innate needs