Consumer Behaviour Quiz

Consumer Behaviour Quiz

University

40 Qs

quiz-placeholder

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Consumer Behaviour Quiz

Consumer Behaviour Quiz

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Swapnil Udgir

Used 7+ times

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40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ are basic human requirements, while ________ are the ways in which those requirements are satisfied.

Wants; needs
Demands; wants
Needs; wants
Needs; demands

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies can practice targeted marketing by using ________, which are records of Web site usage stored on personal browsers.

plug-ins
cookies
black swans
trolls

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

family
social class
reference groups
social networks

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ assumed that the psychological forces shaping people's behavior are largely unconscious, and that a person cannot fully understand his or her own motivations.

Abraham Maslow
Frederick Herzberg
Sigmund Freud
Karl Marx

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ is the process by which we select, organize, and interpret information inputs to create a meaningful picture of the world.

Perception
Acculturation
Assimilation
Cognitive dissonance

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

consumer-rating organizations
mass media
Web sites
personal handling and examination

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies that "put the consumer first" in their business thinking and planning are exhibiting a ________.

production orientation
selling orientation
marketing orientation
product orientation

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