Quiz on Developing Products

Quiz on Developing Products

University

10 Qs

quiz-placeholder

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Quiz on Developing Products

Quiz on Developing Products

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Muntuza Mthembu

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a new product?

A product that has been on the market for years

A product that has no competition

A product that is a new invention or creation

A product that is only available in one region

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a characteristic of new products?

Relative advantage

Complexity

Compatibility

Popularity

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the new product development process?

Concept testing

Profitability analysis

Test marketing

Idea generation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of new product is a new addition to a manufacturer's existing range?

Improved products

Repositioned products

Line extensions

New-to-the-world products

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of idea screening in the product development process?

To analyze profitability

To test product concepts

To eliminate inconsistent ideas

To generate new ideas

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which category of adopters includes the first 2.5% of consumers?

Innovators

Laggards

Early majority

Late majority

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of the consumer adoption model?

Categorizing consumer behavior

Understanding market trends

Identifying product features

Analyzing competitor strategies

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