Topic 10 & 11
Quiz
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Business
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University
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Practice Problem
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Corrinne L
Used 2+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ describes the capacity to alter the actions of others.
A) Social power
B) Social pressure
C) Social interaction
D) Social involvement
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When companies use celebrities in their ads, they are using the principle of ________ reference groups.
A) Membership
B) Aspirational
C) Coercive
D) Normative
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group composed of people that the consumer actually knows is called a(n) ________ reference group.
A) Aspirational
B) Tribal
C) Membership
D) Networked
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A reason why consumers conform is ________.
A) Cultural pressures
B) Fear of deviance
C) Commitment
D) All of the above
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Money available to a household over and above what is required to have a comfortable standard of living is called ________.
A) Real income
B) Overtime pay
C) Discretionary income
D) Average earnings
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumers can be grouped based on their wealth and need for status. Who are the consumers that have wealth but do not feel the need to display it?
A) Parvenus
B) Patricians
C) Poseurs
D) Proletarians
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following concepts refers to individuals who purchase goods to display wealth and inspire envy in others?
A) Symbolic self-completion
B) Invidious distinction
C) Status anxiety
D) Parody display
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