Topic 10 & 11

________ describes the capacity to alter the actions of others.

• A) Social power

• B) Social pressure

• C) Social interaction

• D) Social involvement

When companies use celebrities in their ads, they are using the principle of ________ reference groups.

• A) Membership

• B) Aspirational

• C) Coercive

• D) Normative

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

• A) Aspirational

• B) Tribal

• C) Membership

• D) Networked

A reason why consumers conform is ________.

• A) Cultural pressures

• B) Fear of deviance

• C) Commitment

• D) All of the above

Money available to a household over and above what is required to have a comfortable standard of living is called ________.

• A) Real income

• B) Overtime pay

• C) Discretionary income

• D) Average earnings

Consumers can be grouped based on their wealth and need for status. Who are the consumers that have wealth but do not feel the need to display it?

• A) Parvenus

• B) Patricians

• C) Poseurs

• D) Proletarians

Which of the following concepts refers to individuals who purchase goods to display wealth and inspire envy in others?

• A) Symbolic self-completion

• B) Invidious distinction

• C) Status anxiety

• D) Parody display

Phillip imitates his seniors on his college campus to gain acceptance. What type of power is this?

• A) Legitimate power

• B) Referent power

• C) Expert power

• D) Reward power

A ________ is an economy that is driven by a fairly small group of rich people.

• A) Democracy

• B) Plutonomy

• C) Monarchy

• D) Homogamy

________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fare in the future.

• A) Income inequality

• B) Credit score

• C) Saving rate

• D) Consumer confidence