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Marketing Vocabulary

Authored by Sara Sojo

English

Professional Development

CCSS covered

Used 1+ times

Marketing Vocabulary
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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

We ran a social media campaign to increase ______ and ensure more people know about our new product line

market segmentation

brand awareness

customer retention

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Our loyalty program has helped improve _____ by encouraging repeat purchases.

brand equity

conversion rate

customer retention

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

We use _____ to tailor our marketing messages to different age groups and income levels.

customer retention

market segmentation

lead generation

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

We invested in a digital marketing campaign and saw an _____ of 150%, meaning we earned back more than we spent.

ROI (Return on Investment)

Lead Generation

Customer Retention

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Our website’s blog content is designed for _____ by offering free downloads in exchange for contact information

competitor analysis

brand equity

lead generation

Tags

CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

CCSS.W.8.2D

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

By improving our checkout process, we increased our ____from 2% to 4%.

target audience

brand equity

conversion rate

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Our ____ for the new skincare line is women aged 25-40 who are interested in natural beauty products.

market positioning

target audience

brand awareness

Tags

CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

CCSS.W.8.2D

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