Marketing Vocabulary

We ran a social media campaign to increase ______ and ensure more people know about our new product line

• market segmentation

• brand awareness

• customer retention

Our loyalty program has helped improve _____ by encouraging repeat purchases.

• brand equity

• conversion rate

• customer retention

We use _____ to tailor our marketing messages to different age groups and income levels.

• customer retention

• market segmentation

• lead generation

We invested in a digital marketing campaign and saw an _____ of 150%, meaning we earned back more than we spent.

• ROI (Return on Investment)

• Lead Generation

• Customer Retention

Our website’s blog content is designed for _____ by offering free downloads in exchange for contact information

• competitor analysis

• brand equity

• lead generation

By improving our checkout process, we increased our ____from 2% to 4%.

• target audience

• brand equity

• conversion rate

Our ____ for the new skincare line is women aged 25-40 who are interested in natural beauty products.

• market positioning

• target audience

• brand awareness

Our ____ revealed that we need to improve our online presence to keep up with rivals in the e-commerce space.

• brand equity

• competitor analysis

• target audience