Unit 6 Quiz

What is the primary characteristic that distinguishes micro-influencers in marketing?

• Having millions of followers

• Being celebrities or sports stars

• having a smaller but highly engaged and authentic follower base

• Focusing solely on high-end luxury products

In the context of family influences on consumer behavior, which recent trend have marketers adapted to?

• Only targeting traditional family units

• Focusing exclusively on child-centric marketing

• Broadening the definition of family to include various household types and targeting products accordingly

• ignoring the influence of children or family purchases

How do cultural shifts impact consumer behavior according to the book?

• They have no significant impact on consumer preferences

• Cultural shifts often lead to new product demands as seen with the health and fitness trend

• They only affect traditional markets, not modern ones

• Cultural shifts only influence luxury goods markets

What is NOT one of the five stages in the process buying behavior?

• Need Recognition

• Market Engagement

• Information Search

• Purchase Decision

• Evaluation of Alternatives

In the adopter categories for new products, which group is characterized as the first to adopt a new idea; taking on the risk of the new venture?

• Early mainstream adopter

• Innovators

• Early adopters

• Late mainstream adopters

Which product characteristic does not influence the rate of adoption of new products?

• Compatibility

• Trialability

• Complexity

• Branding