L12 AHPR2534 MOCK ETT

Which of the following is NOT a component typically found in a Media Kit?

• Media Advisory

• News Release

• Fact Sheet

• Press Pass

Which of the following best describes a Feature News Release?

• Primarily focuses on an individual's achievements

• Covers breaking news related to a brand

• Provides an in-depth look at a company’s history or a specific event

• Highlights the company’s financial performance

What is the primary function of a Public Service Announcement (PSA)?

• To entertain the public

• To change public behavior or raise awareness

• To promote products

• To announce corporate earnings

Which of the following is an essential news value in a PR story featuring three dogs fetching balls during a tennis match?

• Impact

• Prominence

• Unusualness

• Timeliness

Which of the following statements about producing a Newsletter is UNTRUE?

• A theme must be established

• Lead paragraphs should spark curiosity

• Photos should be tightly composed and cropped

• Use multiple fonts and typefaces for visual diversity

Which of the following best describes the role of a Press Conference in public relations?

• To distribute printed materials to the public

• To announce major news or events directly to the media

• To promote internal communication within a company

• To increase social media engagement

Which of the following is NOT a characteristic of a well-written Press Release?

• Clear and concise language

• Use of active voice

• Jargon-heavy industry terms

• Engaging quotes from key individuals

A News Release headline should NOT always be written in past tense.

• TRUE

• FALSE

In a Media Advisory, sentences are typically written in passive voice.

• TRUE

• FALSE

Product placement is an effective Public Relations tool that increases brand awareness and visibility.

• TRUE

• FALSE