Typography and Color Vocabulary

Fill in the blank: The art and technique of arranging type to make written language legible, readable, and visually appealing is called _______.

• Typography

• Calligraphy

• Graphology

• Cartography

Fill in the blank: A small line or decorative stroke attached to the end of a larger stroke in a letter or symbol within a font is known as _______.

• Serif

• Sans-serif

• Kerning

• Ligature

Fill in the blank: A style of typeface that does not have serifs, often used for a clean, modern look, is called _______.

• Sans Serif

• Serif

• Monospace

• Cursive

Fill in the blank: The adjustment of space between individual letter pairs in a word to improve visual appearance and readability is known as _______.

• Kerning

• Tracking

• Leading

• Justification

Fill in the blank: The vertical space between lines of text, affecting readability and the overall look of a block of text, is called _______.

• Leading

• Kerning

• Tracking

• Baseline

Fill in the blank: The placement of text in relation to the margins or other elements on a page is called _______.

• Alignment

• Indentation

• Justification

• Spacing

Fill in the blank: The imaginary line upon which most characters sit, creating a uniform appearance for the text, is known as _______.

• Baseline

• Capline

• Meanline

• Descender line

Fill in the blank: The adjustment of the horizontal spacing between a range of letters or characters in a piece of text is called _______.

• Tracking

• Kerning

• Leading

• Justification

Fill in the blank: Colors created by mixing two primary colors are known as _______.

• Secondary Colors

• Tertiary Colors

• Primary Colors

• Neutral Colors

Fill in the blank: Colors made by mixing a primary color with a neighboring secondary color are called _______.

• Tertiary or Intermediate Colors

• Primary Colors

• Secondary Colors

• Complementary Colors