2.01 S&E Marketing I: The Nature of Sports Marketing

Which of the following are characteristics of a sporting event?

• a. Intangible and perishable

• b. Inexpensive and regional

• c. Unlimited and costly

• d. Unchanging and scarce

Who must be present for a sporting event to take place?

• a. Amateurs

• b. Professionals

• c. Athletes

• d. Spectators

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?

• a. Team uniforms

• b. Licensed merchandise

• c. Novelty items

• d. Athletic equipment

Participating in an exercise class at the local health club is an example of

• a. taking lessons.

• b. improving skills.

• c. weightlifting.

• d. training and fitness.

When you read a news article about a star athlete, you are using the product of

• a. advertising media.

• b. promotional records.

• c. marketing data.

• d. sports information.

What do the unorganized participants in sports have that the organized participants do not have?

• a. Professional status

• b. Freedom from rules

• c. Regulated teams

• d. Specific times to participate

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

• a. sanctioning bodies.

• b. trade associations.

• c. labor unions.

• d. professional societies.

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• played only for enjoyment.

• not publicly advertised.

• free of charge.

• their occupation.

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Trainers

• Coaches

• Spectators

• Team owners

The businesses that make sporting events available to those who cannot attend in person are

• radio announcers.

• corporate consumers.

• team owners.

• stadium managers.