2.01 S&E Marketing II: Marketing Identification

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment

• resource

• target group

• market

To buy a product, customers in a market must first

• be willing to buy the product

• learn the product’s features

• make sure the product is on sale

• locate the product in a store

A target market can be described as the

• sample of the market

• group of customers the business seeks to attract

• direction the market is headed

• way a business draws its customers

When examining a market, marketers primarily notice its

• records

• leaders

• categories

• merchants

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in __________ marketing.

• mass

• target

• industrial

• risky

• niche

The same person can be included in more than one

• religion

• income level

• generation

• target market

When using mass marketing, marketers seek to appeal to the __________ market.

• entire

• local

• loyal

• teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production.

• market segmentation.

• mass marketing.

• demographic segmentation.

Market segmentation is about dividing the market into __________ groups.

• specific

• identical

• general

• age

When the total market is divided, one of its groups is called a market

• share.

• slice.

• segment.

• subdivision.