Battle of the Brands

A brand is a physical product.

• True

• False

The Eiffel Tower is one of the most recognizable buildings in the world. It could be described as...

• iconic

• endowed

• an archetype

• innovative

What does the verb Encapsulate mean?

• To include, accept, and welcome people from all backgrounds

• To summarize the essential details of something

• To support, strengthen, or improve

• To compete for something

The winning car ______ by Sienna.

• got driven
• was driven
• was driving

Which of the following sentences is in the active voice?

• The meal was cooked by the chef.

• The chef cooked a delicious meal.

• A delicious meal was being cooked.

• The delicious meal had been cooked.

Which of the following sentences is in the passive voice?

• A) The entire class read the novel.

• The novel was read by the entire class.

• The class is reading the novel.

• The entire class will read the novel.

What is one of the key benefits of Hershey's consistent packaging?

Answer explanation

It makes it easy to recognize and access.

What is the difference between a product and a brand?

Answer explanation

• A product is the physical item you purchase.

• A brand is the emotion, message, or identity

  associated with a product.

0. "One of Hershey’s recent television ads depicts people sharing Hershey bars with friends, loved ones, and even strangers, while a narrator says, “Let’s face it. The world could use some warmth.” It ends with the tagline, “heartwarming the world.” This advertisement illustrates the emotional impact of advertising: it endows Hershey bars with the power to bring people together and comfort them in difficult times."

What does the word endow mean as used in this passage?

Answer explanation

means to give or provide a quality or characteristic to something.

[10] While the imagery of logos and ads plays an integral3 role in establishing a brand, the best branding uses all of these strategies to build deep emotional ties and connections with consumers. For example, Hershey’s has used its advertising to make Hershey’s a staple of many holidays, like promoting Hershey’s Kisses around Valentine’s Day. Hershey’s also built their own amusement park, so that years after young people visit with their families, they’ll think fondly of Hershey’s and associate it with pleasant memories. Hershey’s relies on that emotional connection to foster a sense of belonging with their consumers that ensures they’ll keep coming back for more.

0. How does the author develop the idea that Hershey's is focused on building consumer loyalty?

Answer explanation

The author gives multiple examples of how

Hershey's uses branding strategies to build emotional connections with consumers that keep them coming back to the products.