Customer Demand and Supply Chain Quiz

Which of the following is a lever that influences customer and consumer demand?

• Product color

• Market trends

• Employee satisfaction

• Brand logo

What impact does merchandising have in the context of supply chain decisions?

• No impact

• It complicates decisions

• It influences decisions

• It delays decisions

Which factor is NOT mentioned as influencing consumer demand?

• Weather

• Competitor activity

• Advertising budget

• Seasonality

What is a key characteristic of FMCG products?

• Long shelf life

• Short shelf life

• High production cost

• Low demand

What is essential for the FMCG supply chain?

• High cost

• Efficiency

• Slow processes

• Limited technology

What plays a key role in the FMCG supply chain?

• Manual labor

• Technology

• High inventory

• Limited resources

What is a characteristic of the FMCG supply chain?

• Low competition

• Highly competitive

• Limited market

• Slow growth

What are fast-moving consumer goods?

• Durable products that sell slowly

• Nondurable products that sell quickly at high costs

• Nondurable products that sell quickly at relatively low costs

• Durable products that sell quickly at low costs

Which of the following is a typical duty of a supply chain practitioner?

• Designing marketing campaigns

• Forecasting customer demand as a Junior Demand Planner

• Developing software applications

• Conducting financial audits

What role does a Junior Supply Planner play in a supply chain?

• Liaising with the factory’s schedule production

• Managing customer service teams

• Overseeing financial transactions

• Designing product packaging