MEDIA STRATEGY S1
Authored by Sofie Craen
Professional Development
9th - 12th Grade
Used 5+ times
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6 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The collab between a media agency and an creative agency is like a
Daycare
Orchestra
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Every campaign starts with a good
Idea
Briefing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Rule split marketing spend:
Long vs short-term
50/50
70/30
60/40
40/60
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
MS stands for
Moving Screen
Main Shopper
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What’s a good approach
in media tactics?
SOV > SOM
SOM > SOV
SOM = SOV
SOV < SOM
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Metric for digital Share Of Voice
Share of Buzz
Share of Search
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