Introduction to Marketing (1ºBDBA)

What is the definition of Marketing?

• It is a technique of advertising.

• It is a discipline focus on the satisfaction of users needs and creating valuable experiences for them.

• It is the activity of selling products.

• It is a production process.

What are the three main objectives of marketing?

• Improve quality, increase satisfaction, reduce prices.

• Develop new products, expand markets, increase advertising.

• Increase sales, reduce costs, improve production.

• Attract new users, retain current customers, create loyalty and unforgettable experiences.

What are the users needs?

• They are market trends.

• They are states of perceived deprivation.

• They are products that consumers want to buy.

• They are desires created by advertising.

How is 'demand' defined in marketing?

• Consumer interests.

• Basic needs of consumers.

• Wants backed by the ability to pay.

• Wants without purchasing power.

What is 'marketing myopia'?

• A focus on mass advertising.

• The lack of innovation in products.

• A short-term marketing strategy.

• Focusing on production instead of customer needs and market trends

What is meant by 'market offers'?

• Only physical products.

• Only shopping experiences.

• Only intangible services.

• Combinations of products, services, and ideas.

What is the concept of 'sustainable marketing"

• The sale of products at low prices.

• A monetary transaction.

• The strategy focused on generating a positive impact on society through the brands.

• The promotion of products on social media.

What is customer relationship management (CRM)?

• A method to reduce costs.

• A advertising technique.

• It is a software based on the process of building and maintaining profitable relationships with customers.

• A system to increase sales.

What is sought with market segmentation?

• Improve product quality.

• Reduce marketing costs.

• Identify, serve and connect with a specific niche of market.

• Increase production.

What is the focus of the concept of societal or sustainable marketing?

• Increase sales at any cost.

• Consider the long-term interests of society.

• Ignore the needs of the customer.

• Focus only on the benefit of the consumer.