Understanding Consumer Behaviour

What is consumer behaviour?

• Consumer behaviour is the study of marketing strategies.

• Consumer behaviour focuses solely on advertising effectiveness.

• Consumer behaviour is the study of how individuals decide to spend their resources on consumption.

• Consumer behaviour is about the production of goods and services.

What factors influence consumer purchasing decisions?

• Celebrity endorsements only

• Product packaging design

• Factors influencing consumer purchasing decisions include personal preferences, cultural influences, social status, marketing strategies, economic conditions, and psychological factors.

• Brand loyalty alone

How does culture affect consumer behaviour?

• Culture only affects consumer behavior in rural areas.

• Culture has no impact on consumer behavior.

• Consumer behavior is solely determined by economic factors.

• Culture affects consumer behavior by influencing values, beliefs, preferences, and purchasing decisions.

What role does psychology play in consumer behaviour?

• Psychology plays a critical role in understanding how consumers think, feel, and behave in the marketplace.

• Psychology only influences advertising strategies.

• Psychology has no impact on consumer choices.

• Consumer behaviour is solely driven by economic factors.

What is the difference between needs and wants in consumer behaviour?

• Needs can be created by marketing; wants are always innate.

• Needs are luxury items; wants are basic necessities.

• Needs are temporary; wants are permanent desires.

• Needs are essential for survival; wants are non-essential desires.

How do social influences impact consumer choices?

• Social influences only impact pricing strategies.

• Social influences have no effect on consumer choices.

• Consumer choices are solely based on individual preferences.

• Social influences impact consumer choices by shaping preferences, creating trust, and driving trends.

What is the significance of brand loyalty in consumer behaviour?

• Brand loyalty has no impact on a brand's market position.

• Brand loyalty decreases customer satisfaction and increases churn.

• Brand loyalty leads to repeat purchases, customer retention, and positive word-of-mouth, enhancing a brand's market position.

• Brand loyalty only benefits the consumers, not the brands.

How do marketing strategies affect consumer behaviour?

• Marketing strategies have no effect on consumer behavior.

• Marketing strategies significantly impact consumer behavior by influencing perceptions, awareness, and purchasing decisions.

• Marketing strategies only influence brand loyalty, not purchasing decisions.

• Consumer behavior is solely determined by product quality.

What is the concept of the consumer decision-making process?

• The process only applies to online shopping experiences.

• The consumer decision-making process is a series of steps that consumers go through when making a purchase decision.

• It refers to the emotional state of consumers during shopping.

• The consumer decision-making process is a fixed set of rules for all purchases.

How does technology influence modern consumer behaviour?

• Technology reduces consumer choices and satisfaction.

• Technology makes shopping more difficult and less personalized.

• Technology has no impact on consumer engagement.

• Technology enhances accessibility, personalization, and engagement in consumer behavior.