Research Methods and Data Collection

The video tutorial covers four primary research methods: focus groups, interviews, questionnaires, and online surveys. Each method is discussed in terms of its advantages and disadvantages, helping viewers choose the best approach for their research needs. Focus groups allow for in-depth discussions but can be influenced by group dynamics. Interviews provide detailed responses but are time-consuming. Questionnaires offer consistency and anonymity but may lack depth. Online surveys reach a wide audience but may exclude certain demographics. The tutorial concludes by summarizing the unique features of each method.

Which primary research method involves structured discussions led by a moderator?

• Interviews

• Focus Groups

• Questionnaires

• Online Surveys

What is one advantage of focus groups?

• They are cost-effective for large groups.

• They provide quantitative data.

• They are easy to analyze by a computer.

• They allow respondents to build on each other's answers.

What is a disadvantage of focus groups?

• They are not suitable for exploring opinions.

• Participants may influence each other's answers.

• They produce quantitative data.

• They are expensive to conduct.

Which method is best for drawing out detailed responses through follow-up questions?

• Online Surveys

• Focus Groups

• Interviews

• Questionnaires

What is a disadvantage of interviews?

• They are not suitable for one-on-one conversations.

• They take a long time to gather information from many people.

• They are cost-effective for large groups.

• They produce quantitative data.

What is an advantage of questionnaires?

• They are difficult to distribute.

• They are always qualitative.

• They can be completed anonymously.

• They allow for follow-up questions.

What is a common issue with poorly worded questionnaire questions?

• They ensure high response rates.

• They are easy to interpret.

• They always provide in-depth answers.

• They can introduce bias.

Which method allows researchers to gather data from the largest number of participants?

• Online Surveys

• Questionnaires

• Interviews

• Focus Groups

What is a disadvantage of online surveys?

• They are difficult to share on social media.

• They are only accessible to people with internet access.

• They are expensive to distribute.

• They always provide qualitative data.

What should be considered when choosing a primary research method?

• Only the cost of the method.

• Only the number of participants.

• The ease of data analysis.

• The unique advantages and disadvantages of each method.