Cognitive Biases and Survey Design

The video tutorial discusses different types of survey questions, including scales, multiple choice, and free response. It explores various methods for conducting surveys, such as online forms, paper questionnaires, face-to-face interviews, and phone interviews, highlighting the practicality and cost-effectiveness of each. The tutorial also delves into biases that can affect survey results, including response biases like social desirability and acquiescence, as well as cognitive biases such as stereotyping and reactive devaluation. The importance of designing objective surveys to obtain truthful answers is emphasized.

What are the three main types of survey questions discussed?

• Scales, multiple choice, free response

• Open-ended, closed-ended, Likert scale

• Yes/no, rating, ranking

• True/false, essay, short answer

Which method is NOT mentioned as a way to convey survey questions?

• Online forms

• Social media

• Television ads

• Paper questionnaires

What is the main advantage of using online forms for surveys?

• They are more personal

• They are cost-effective and practical

• They guarantee higher response rates

• They are more accurate

What is a key consideration when designing survey questions to avoid bias?

• Using complex language

• Ensuring they are objective

• Making them as long as possible

• Asking leading questions

What is social desirability bias?

• A tendency to answer questions negatively

• A tendency to answer questions in a way that is socially acceptable

• A preference for online surveys

• A bias towards agreeing with the surveyor

How can survey designers avoid acquiescence bias?

• By using complex language

• By balancing positive and negative questions

• By using only positive questions

• By asking more questions

What is a cognitive bias?

• A bias that affects how we think and answer questions

• A bias that only affects written surveys

• A bias that is easy to eliminate

• A bias that is always intentional

What is stereotyping in the context of cognitive biases?

• A bias that involves overgeneralizing based on limited experiences

• A bias that involves agreeing with everyone

• A bias that involves only negative thoughts

• A bias that is specific to face-to-face interviews

What is a challenge of face-to-face interviews?

• They guarantee honest responses

• They are the fastest method

• They are the cheapest method

• They can be influenced by the interviewer's presence