Cognitive Biases and Survey Design

Cognitive Biases and Survey Design

Assessment

Interactive Video

Other

9th - 10th Grade

Practice Problem

Hard

Created by

Thomas White

FREE Resource

The video tutorial discusses different types of survey questions, including scales, multiple choice, and free response. It explores various methods for conducting surveys, such as online forms, paper questionnaires, face-to-face interviews, and phone interviews, highlighting the practicality and cost-effectiveness of each. The tutorial also delves into biases that can affect survey results, including response biases like social desirability and acquiescence, as well as cognitive biases such as stereotyping and reactive devaluation. The importance of designing objective surveys to obtain truthful answers is emphasized.

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9 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three main types of survey questions discussed?

Scales, multiple choice, free response

Open-ended, closed-ended, Likert scale

Yes/no, rating, ranking

True/false, essay, short answer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method is NOT mentioned as a way to convey survey questions?

Online forms

Social media

Television ads

Paper questionnaires

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main advantage of using online forms for surveys?

They are more personal

They are cost-effective and practical

They guarantee higher response rates

They are more accurate

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key consideration when designing survey questions to avoid bias?

Using complex language

Ensuring they are objective

Making them as long as possible

Asking leading questions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is social desirability bias?

A tendency to answer questions negatively

A tendency to answer questions in a way that is socially acceptable

A preference for online surveys

A bias towards agreeing with the surveyor

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can survey designers avoid acquiescence bias?

By using complex language

By balancing positive and negative questions

By using only positive questions

By asking more questions

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a cognitive bias?

A bias that affects how we think and answer questions

A bias that only affects written surveys

A bias that is easy to eliminate

A bias that is always intentional

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