BTEC UNIT 9: PRINCIPLES OF MARKETING - LA B

What is secondary data?

• Published information that already exists

• Data collected from new surveys

• Data obtained from direct customer feedback

• Data from personal interviews

Which of the following is an example of quantitative data?

• Sales figures

• Customer opinions

• Focus group discussions

• Interview transcripts

What is the main focus of Learning Aim B in the document?

• How businesses use market research for marketing decisions

• How to design a product

• How to hire employees

• How to set up a business website

What is the purpose of qualitative data?

• To measure numerical values

• To explain why people hold particular views

• To calculate statistical trends

• To determine market size

Which method is NOT used to gather qualitative data?

• Interviews

• Surveys

• Focus groups

• Financial reports

Which age group is mentioned in relation to holiday demand?

• Under 20s

• 30s

• Over 50s

• 40s

What is the focus of SWOT Analysis in the market?

• Delivery charges

• Opportunities and threats

• Product range

• Customer service

Why is it important to know who else provides what customers want to buy?

• To copy their business model

• To understand competition

• To avoid legal issues

• To increase prices

What is the significance of knowing if a market is growing or declining?

• To decide on company branding

• To plan market entry strategies

• To change company name

• To hire new staff

What do businesses need to know about customer spending?

• How much they spend

• Their income level

• Their savings

• Their debts