Exploring Research Methods

What is a primary characteristic of qualitative research?

• Focus on large sample sizes for generalization.

• Emphasis on statistical analysis of numerical data.

• Focus on understanding human behavior and experiences through non-numerical data.

• Use of structured surveys with fixed responses.

Which of the following is a common qualitative research method?

• Focus Groups

• Surveys

• Case Studies

• Interviews

What is the main focus of quantitative research methods?

• To gather qualitative insights through interviews.

• To conduct experiments in controlled environments.

• The main focus of quantitative research methods is to quantify data and analyze it statistically.

• To explore subjective experiences and meanings.

Which statistical tool is often used in quantitative research?

• T-test

• ANOVA

• Chi-square test

• Regression analysis

What is a key advantage of using surveys in research?

• They are the most cost-effective research method.

• They enable the collection of data from a large sample size.

• They provide in-depth qualitative insights.

• They eliminate the need for data analysis.

What is the purpose of a pilot study in survey design?

• To train survey administrators on data collection techniques.

• To gather data for the final survey implementation.

• To test the feasibility and refine the survey design before full implementation.

• To analyze the results of the main survey.

What type of sampling involves selecting participants based on specific characteristics?

• Systematic sampling

• Stratified sampling

• Random sampling

• Purposive sampling

What is the difference between open-ended and closed-ended questions?

• Open-ended questions invite elaboration; closed-ended questions restrict answers.

• Closed-ended questions allow for detailed responses.

• Open-ended questions can only be answered with 'yes' or 'no'.

• Open-ended questions are always multiple choice.

What is a Likert scale commonly used for in surveys?

• To measure attitudes or opinions in surveys.

• To assess the effectiveness of marketing strategies.

• To collect demographic information in surveys.

• To track user engagement on websites.

What is the importance of random sampling in quantitative research?

• Random sampling guarantees accurate results in all studies.

• Random sampling is only useful in qualitative research.

• Random sampling is unnecessary for small sample sizes.

• Random sampling reduces bias and enhances representativeness in quantitative research.