MP 3 Have we met (marketing identificaton)

Liza had always wanted A horse, and she finally saved enough money to buy one very soon. In Marketing terms, Liza is a:

• Marketing Segment

• Resource

• Target group

• Market

To buy a product, customers in a market must first

• be willing to buy the product.

• learn the product’s features.

• make sure the product is on sale.

• locate the product in a store.

A target market can be described as the

• sample of the market.

• group of customers the business seeks to attract.

• direction the market is headed.

• way a business draws its customers.

When examining a market, marketers primarily notice its

• records

• leaders

• catageories

• merchants

Marzetti’s Musical Instruments has determined that it will focus its marketing

efforts

on senior high school students. Marzetti’s is engaged in __________ marketing.

• mass

• risky

• target

• industrail

6. The same person can be included in more than one

• religion

• generation

• income level

• target marketing

When using mass marketing, marketers seek to appeal to the __________

market.

• entire

• local

• loyal

• teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they

are using

• mass production

• market segmentation

• mass marketing

• demographic segmentation

Market segmentation is about dividing the market into __________ groups.

• specific

• identical

• general

• age

When the total market is divided, one of its groups is called a market

• share

• slice

• segment

• subdivision