Sports Marketing Unit 1 - Chapter 1 and 2 Exam

_______ occurs when the business and the customer both give and receive something of value.

• Creation

• Maintenance

• Satisfaction

• An exchange of relationship

The primary focus of marketing should be _______.

• creating memorable advertisements

• product research and development

• satisfying customer needs

• making money

_______ involves the locations and methods used to make products available to customers.

• Promotion

• Logistics

• Management

• Distribution

The process of establishing and communicating to customers the value or cost of goods and services is called _______.

• market planning

• pricing

• financing

• selling

Which of the following is NOT a demographic characteristic?

• hair color

• gender

• income

• age

The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer is called _______.

• channel management

• gross impression

• ratings

• market planning

Every Sunday during football season, Tabitha paints her face the orange-and-black of the Cincinnati Bengals and wears her Bengals jersey as she cheers on her team. It appears that being a Bengals fan has very strong _______ value for Tabitha.

• intellectual

• emotional

• historical

• monetary

The term _______ refers to the number of viewers a television program attracts.

• ratings

• demographics

• click-throughs

• circulation

The bottom line for maintaining successful marketing relationships is _________.​

• ​healthy competition

• clever promotion

• ​profitability

• customer satisfaction

​The value of the next best alternative you pass up when making a choice is called _________.

• opportunity cost

• ​the breakeven point

• productivity

• sunk cost