Sports Marketing Quiz

Give an example of a sports marketer marketing a non-sport product through sports.

• A car company sponsoring a football team

• A sports drink advertised during a marathon

• A shoe brand sponsoring a basketball player

• A gym promoting fitness classes

What are the responsibilities of the director of marketing in a sports organization?

• Managing ticket sales

• Overseeing marketing strategies

• Coaching the team

• Designing sports merchandise

What are the responsibilities of a sports marketer working in advertising?

• Creating advertising campaigns

• Managing event logistics

• Coaching athletes

• Selling tickets

Name the four different types of sales positions in a sports organization.

• Ticket sales, sponsorship sales, merchandise sales, media sales

• Coaching, advertising, logistics, management

• Event planning, ticketing, coaching, marketing

• Sponsorship, coaching, advertising, logistics

What are the responsibilities of the ticket manager in a sports organization?

• Designing team uniforms

• Managing ticket sales and distribution

• Coaching the team

• Creating marketing campaigns

Name one job duty of a sports marketer working in market research and development.

• Conducting surveys to understand consumer preferences

• Coaching athletes

• Designing sports merchandise

• Managing ticket sales

What are the responsibilities of a sports marketer working in merchandising?

• Designing and selling team merchandise

• Coaching the team

• Managing event logistics

• Creating advertising campaigns

What are the two divisions that fall under public relations in a sports organization?

• Media relations and community relations

• Coaching and training

• Advertising and sales

• Event planning and logistics

What are some job responsibilities of a sports marketer working in social media?

• Creating social media content and managing online presence

• Coaching athletes

• Designing sports merchandise

• Managing ticket sales

How is event marketing similar to sports marketing?

• Both involve selling tickets

• Both focus on promoting events to attract audiences

• Both require coaching skills

• Both involve designing merchandise