What is Marketing?

What is Marketing?

12th Grade

11 Qs

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What is Marketing?

What is Marketing?

Assessment

Interactive Video

Business

12th Grade

Practice Problem

Medium

DOK Level 2: Skill/Concept

Standards-aligned

Created by

Nicholas Bourgeois

Used 3+ times

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11 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • Ungraded

Type in your FULL NAME and CLASS PERIOD:

Evaluate responses using AI:

OFF

2.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

What is the primary goal of marketing according to the American Marketing Association?

To create and distribute products

To communicate and deliver value to clients and society

To increase social media presence

To conduct market research

Tags

DOK Level 2: Skill/Concept

3.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Which of the following is an example of traditional marketing?

Social media advertising

Email marketing

Billboard advertising

Influencer marketing

Tags

DOK Level 2: Skill/Concept

4.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

How does digital marketing differ from traditional marketing?

Digital marketing uses online platforms, while traditional marketing uses offline methods

Digital marketing is more expensive than traditional marketing

Traditional marketing is more effective than digital marketing

Digital marketing does not involve market research

Tags

DOK Level 2: Skill/Concept

5.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Which of the following best describes the process of marketing?

Selling products at a discount

Communicating solutions to customer problems

Manufacturing goods

Conducting financial audits

Tags

DOK Level 2: Skill/Concept

6.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

What is a key component of modern marketing strategies?

Direct mail campaigns

Television commercials

Social media engagement

Newspaper ads

Tags

DOK Level 2: Skill/Concept

7.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Which term refers to the use of online platforms to promote products or services?

Direct marketing

Digital marketing

Traditional marketing

Print marketing

Tags

DOK Level 2: Skill/Concept

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