What is Marketing?

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What is the primary goal of marketing according to the American Marketing Association?

• To create and distribute products

• To communicate and deliver value to clients and society

• To increase social media presence

• To conduct market research

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DOK Level 2: Skill/Concept

Which of the following is an example of traditional marketing?

• Social media advertising

• Email marketing

• Billboard advertising

• Influencer marketing

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DOK Level 2: Skill/Concept

How does digital marketing differ from traditional marketing?

• Digital marketing uses online platforms, while traditional marketing uses offline methods

• Digital marketing is more expensive than traditional marketing

• Traditional marketing is more effective than digital marketing

• Digital marketing does not involve market research

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DOK Level 2: Skill/Concept

Which of the following best describes the process of marketing?

• Selling products at a discount

• Communicating solutions to customer problems

• Manufacturing goods

• Conducting financial audits

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DOK Level 2: Skill/Concept

What is a key component of modern marketing strategies?

• Direct mail campaigns

• Television commercials

• Social media engagement

• Newspaper ads

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DOK Level 2: Skill/Concept

Which term refers to the use of online platforms to promote products or services?

• Direct marketing

• Digital marketing

• Traditional marketing

• Print marketing

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DOK Level 2: Skill/Concept

What is the role of market research in marketing?

• To create advertisements

• To understand customer needs and preferences

• To design product packaging

• To set product prices

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DOK Level 2: Skill/Concept

Which of the following is NOT a form of digital marketing?

• Email marketing

• Social media marketing

• Radio advertising

• Search engine optimization

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DOK Level 2: Skill/Concept

What is the main advantage of using social media for marketing?

• It is more expensive than other forms of marketing

• It allows for direct interaction with customers

• It requires no planning or strategy

• It is only suitable for large businesses

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DOK Level 2: Skill/Concept