Quiz về Thuật ngữ Digital Marketing

What is the PPC advertising model?

• Pay per click

• Pay per impression

• Pay per share

• Pay per subscription

What is CPC in online advertising?

• Cost per click

• Cost per impression

• Cost per share

• Cost per registration

Conversion Rate

What does the conversion rate measure?

• Number of clicks

• Percentage of customers performing the desired action

• Number of impressions

• Number of shares

Which platforms are related to Social Media Marketing?

• Facebook, Instagram, Twitter

• Google, Bing, Yahoo

• LinkedIn, Reddit, Tumblr

• Snapchat, TikTok, WhatsApp

Remarketing targets which audience?

• People who have visited the website but have not taken the desired action

• People who have never visited the website

• People who have taken the desired action

• People who have purchased the product

What type of advertising does SEM include?

• Paid advertising

• Free advertising

• Television advertising

• Newspaper advertising

What is "Analytics"?

• Lead generation

• Customer relationship management

• Data analysis to evaluate performance

• User experience

"Funnel" describes what?

• User experience

• Data analysis

• A model describing the customer journey

• Bounce rate

What does "UX" stand for?

• User Experience

• User Exchange

• User Execution

• User Expansion

Which metric indicates the percentage of visitors who leave a site after viewing only one page?

• Bounce rate

• Click-through rate

• Engagement rate

• Exit rate