Direct Marketing Quiz

What is direct marketing?

• A way to sell products in stores

• A system of marketing for a response

• A type of social media

• A form of traditional advertising

Which of the following is a type of direct marketing?

• Billboards

• Newspapers

• Direct Mail

• Television shows

What is one goal of direct marketing?

• To entertain customers

• To sell only in stores

• To create a movie

• To get a direct response

What is a common method used in direct marketing?

• Telemarketing

• Door-to-door sales

• Television dramas

• Radio news

What is a benefit of direct marketing?

• High costs

• Personalization

• Limited reach

• Less flexibility

What is a disadvantage of direct marketing?

• Easy measurement

• High response rates

• Image factors

• Cost efficiency

What is a two-step approach in direct marketing?

• Using only print media

• Using no media

• Using two different media

• Using one medium only

What is an example of telemarketing?

• Sending emails

• Posting ads online

• Calling people to sell products

• Selling products at a store

What is a catalog?

• A list of products for sale

• A social media platform

• A type of TV show

• A type of newspaper

What is one way to evaluate direct marketing?

• Cost per order

• Number of likes

• Total views

• Store visits