Komunikasi Pemasaran Quiz

What is meant by Sales Promotion?

• Long-term promotion that increases brand loyalty

• Short-term marketing strategy to increase sales

• A form of communication aimed at branding

• Technology-based approach in promotion

One of the main objectives of Sales Promotion is:

• Increase production costs

• Stimulate direct purchases within a certain period

• Enhance the company's image in the long term

• Reduce market competition

What is one of the focuses of Sales Promotion according to Peter and Olson (2014)?

• Strengthening inter-departmental relations

• Providing direct impact on consumer behavior

• Introducing new technology to the market

• Reducing competition in the industry

Which of the following is included in the characteristics of Sales Promotion?

• Emphasizes long-term results

• Focuses on company branding

• Provides short-term incentives to boost purchases

• Can only be applied by large companies

Promotions that offer additional products for free are called:

• Loyalty program

• Price discount

• Buy 1 Get 1 Promo

• Product sampling

The goal of consumer promotion is:

• Increase distributor loyalty

• Retain existing consumers while attracting new ones

• Create relationships with store owners

• Build connections between companies

Loyalty programs in Sales Promotion usually offer:

• Incentives in the form of gifts or discounts

• Higher prices for premium products

• Long-term offers without incentives

• Reduce the number of items sold

One of the functions of Sales Promotion is:

• Increase operational costs

• Motivate sales staff to work harder

• Reduce consumer loyalty

• Remove products from the market

What is meant by prize draws in Sales Promotion strategy?

• Giving gifts unconditionally to customers

• Buying products to get a chance to enter a draw

• Giving products for free to every customer

• Buying more than one product to get a prize

Sales Promotion techniques that focus on providing free product samples aim to:

• Reduce operational costs

• Introduce products to consumers at no cost

• Increase employee loyalty

• Attract customers to buy competing products