Saunders' Research Onion Quiz

What is the primary purpose of Saunders' research onion?

• To explain the process of data analysis

• To provide a guide for writing a research proposal

• To outline the decisions needed for developing a research methodology

• To describe the steps in conducting a literature review

Which of the following is NOT a layer of Saunders' research onion?

• Data visualisation

• Research approach

• Time horizon

• Research philosophy

What does the research philosophy layer of the onion address?

• The data collection methods

• The set of beliefs the research is based on

• The statistical tools to be used

• The timeline for the research

Which research philosophy emphasises objective observation without interpretation?

• Constructivism

• Positivism

• Pragmatism

• Interpretivism

What is the main focus of interpretivism in research?

• Statistical analysis

• Social and cultural influences on individuals

• Objective measurement

• Practical application of research tools

Which research approach involves generating theories from research?

• Inductive

• Quantitative

• Experimental

• Deductive

What type of research strategy involves manipulating variables to test a hypothesis?

• Ethnography

• Archival research

• Case study

• Experimental research

Which research strategy is best suited for studying cultural interactions in natural settings?

• Grounded theory

• Ethnography

• Action research

• Archival research

What does a cross-sectional time horizon involve?

• Collecting data at a single point in time

• Collecting data at multiple points in time

• Focusing on longitudinal studies

• Using both qualitative and quantitative data

Which of the following is a technique for data collection?

• Research philosophy

• Sampling strategy

• Survey

• Time horizon