Digital Marketing: Pricing

1. Question 1: Price is ................

• The amount of money charged for a product or a service

• The sum of the values that customers exchange for the benefits of having or using the product or service

• The only element in the marketing mix that produces revenue

• All of them

Question 2: What is a Pricing strategy?

• A method to calculate the cost of a product or service

• A model or method used to establish the best price for a product or service

• A method to calculate the profit for a company

• A method to evaluate the performance of a company

Question 3: A pricing strategy in which the company offers a free version of their product with basic functions and hopes their users will eventually pay to upgrade or access more features?

Question 4. The conversion rate of the Freemium pricing strategy is relatively high

• Yes

• No

Question 5: What does the "Zero-Price Effect" refer to in consumer behavior?

• The tendency for consumers to avoid products that are priced at zero because they perceive them as low quality.

• The phenomenon where consumers exhibit an irrational preference for products or services that are priced at zero, even when alternatives may offer better value for money.

• The practice of companies offering free products to create demand for complementary paid services.

• The effect that occurs when companies lower the price of a product to zero during a promotion to increase short-term sales.