Marketing Segments

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment.

• resource.

• target group.

• market.

To buy a product, customers in a market must first

• locate the product in a store.

• learn the product’s features.

• make sure the product is on sale.

• be willing to buy the product.

A target market can be described as the

• sample of the market.

• group of customers the business seeks to attract.

• direction the market is headed.

• way a business draws its customers.

When examining a market, marketers primarily notice its

• records.

• leaders.

• categories.

• merchants.

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.

• mass

• risky

• target

• industrial

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production

• market segmentation

• mass marketing

• demographic segmentation

Market segmentation is about dividing the market into __________ groups.

• specific

• identical

• general

• age

When the total market is divided, one of its groups is called a market

• share

• slice

• segment

• subdivision

The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in

• mass marketing

• industrial marketing

• market domination

• market segmentation

Mass marketing is not as precise as _____________ marketing.

• direct

• segment

• promotional

• event