Search Header Logo

Marketing Segments

Authored by Shomari Miller

Business

9th Grade

Used 11+ times

Marketing Segments
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

market segment.

resource.

target group.

market.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To buy a product, customers in a market must first

locate the product in a store.

learn the product’s features.

make sure the product is on sale.

be willing to buy the product.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A target market can be described as the

sample of the market.

group of customers the business seeks to attract.

direction the market is headed.

way a business draws its customers.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When examining a market, marketers primarily notice its

records.

leaders.

categories.

merchants.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.

mass

risky

target

industrial

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

mass production

market segmentation

mass marketing

demographic segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market segmentation is about dividing the market into __________ groups.

specific

identical

general

age

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?