BUSINESS MARKETING

Refers to the essential, innate requirements necessary for an individual's well-being and survival.

• a. human need

• b. wants

• c. demands

• d. non of the option

A ______ is something that an individual desires, is needed to survive.

• a. human need

• b. want

• c. demand

• d. non of the option

____ are human wants that are backed up by buying power

• a. demand

• b. wants

• c. human needs

• d. non of the option

Are anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

When someone buys a smartphone, they are seeking the _____ benefit of communication and access to information.

• a. Core Product

• b. Generic Product

• c. Expected Product

• d. Augmented Product

• e. Potential Product

This is the level of a product, therefore, satisfies a basic want or need for a customer.

• Core Product

• Generic Product

• Expected Product

• Augmented Product

• Potential Product

The systematic gathering,

recording and analyzing of data relating to the marketing of goods and services‘.

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is a device, technology, procedure, or analytical technique that is developed to assist in the discovery, development, or manufacture of a qualified product or project.

____ can be used to collect quantitative and/or qualitative information.

An_____ is a document that contains the information and best practices interviewers need to conduct successful hiring interviews