Q. __________ is the form of the product that consists of activities, benefits, or satisfaction offered for sale that are essentially intangible and do not result in ownership of anything.

Marketing Management_Product

Quiz
•
Business
•
University
•
Hard
Baxis Patel
Used 11+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product
Service
Goods
Ideas
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Q. The mileage, performance and basic features of the car are examples of________________
Core Product
Augmented Product
Actual Product
Branded Product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Q. The additional attributes that are not a part of the actual product but are offered to make the offering more attractive to speed up the purchase decision is known as:
Core Product
Augmented Product
Actual Product
Branded Product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Q. The goods that are bought frequently with little planning or effort is known as:
Convenience Goods
Shopping Goods
Speciality Goods
Unsought Goods
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Q. Furniture, Refrigerator, Microwave oven are examples of ________________.
Convenience Goods
Shopping Goods
Speciality Goods
Unsought Goods
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Q. Life Insurance, Mutual funds, AND Car Insurance are examples of _________________.
Convenience Goods
Shopping Goods
Speciality Goods
Unsought Goods
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Q. In which type of goods personal involvement and the perceived significance of commodity is high?
Convenience Goods
Shopping Goods
Speciality Goods
Unsought Goods
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