Marketing Management_Product

Q. __________ is the form of the product that consists of activities, benefits, or satisfaction offered for sale that are essentially intangible and do not result in ownership of anything.

• Product

• Service

• Goods

• Ideas

Q. The mileage, performance and basic features of the car are examples of________________

• Core Product

• Augmented Product

• Actual Product

• Branded Product

Q. The additional attributes that are not a part of the actual product but are offered to make the offering more attractive to speed up the purchase decision is known as:

• Core Product

• Augmented Product

• Actual Product

• Branded Product

Q. The goods that are bought frequently with little planning or effort is known as:

• Convenience Goods

• Shopping Goods

• Speciality Goods

• Unsought Goods

Q. Furniture, Refrigerator, Microwave oven are examples of ________________.

• Convenience Goods

• Shopping Goods

• Speciality Goods

• Unsought Goods

Q. Life Insurance, Mutual funds, AND Car Insurance are examples of _________________.

• Convenience Goods

• Shopping Goods

• Speciality Goods

• Unsought Goods

Q. In which type of goods personal involvement and the perceived significance of commodity is high?

• Convenience Goods

• Shopping Goods

• Speciality Goods

• Unsought Goods

Q. ___________process refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development capabilities.

• New Product Development

• Acquisition

• Market Share Development

• Market Segmentation

Q. The first level in the customer value hierarchy is __________.

• Core benefit

• Basic product

• Expected product

• Augmented product

Q. Inviting broad communities of people, customers, employees, independent scientists and researchers and even the public at large into the new product innovation process is known as ___________________________.

• Crowd Funding

• Crowd Sourcing

• Venture Capital

• Brainstorming