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Marketing Management_Product

Authored by Baxis Patel

Business

University

Used 11+ times

Marketing Management_Product
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q. __________ is the form of the product that consists of activities, benefits, or satisfaction offered for sale that are essentially intangible and do not result in ownership of anything.

Product

Service

Goods

Ideas

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q. The mileage, performance and basic features of the car are examples of________________

Core Product

Augmented Product

Actual Product

Branded Product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q. The additional attributes that are not a part of the actual product but are offered to make the offering more attractive to speed up the purchase decision is known as:

Core Product

Augmented Product

Actual Product

Branded Product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q. The goods that are bought frequently with little planning or effort is known as:

Convenience Goods

Shopping Goods

Speciality Goods

Unsought Goods

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q. Furniture, Refrigerator, Microwave oven are examples of ________________.

Convenience Goods

Shopping Goods

Speciality Goods

Unsought Goods

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q. Life Insurance, Mutual funds, AND Car Insurance are examples of _________________.

Convenience Goods

Shopping Goods

Speciality Goods

Unsought Goods

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Q. In which type of goods personal involvement and the perceived significance of commodity is high?

Convenience Goods

Shopping Goods

Speciality Goods

Unsought Goods

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