The Rise of the Instagram Influencer

Regular people and celebrities on Instagram have discovered that if they have enough followers, they can earn ___________

• free stuff

• a house

• social proof

• money

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2. When people see a celebrity or social media star they love talking about a product, they are more likely to ___________.

• want it

• ignore it

• buy it

• tell a friend

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3. Kim Kardashian got into some trouble because she posted a picture with a lollipop that is supposed to help you ____________.

• think more clearly

• reduce anxiety

• eat less

• all of these

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4. The article discusses Kylie Jenner’s Instagram posts advertising what product?

• gummy vitamins

• make-up

• leggings

• sunglasses

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5. What is a huge factor in the influencer-follower relationship?

• style

• trust

• reputation

• age

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6. The Federal Trade Commission is worried that social media influencers blur the lines between advertisement and _____________.

• deception

• influencers

• Instagram

• marketing

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7. There is direct evidence showing that paying Instagram influencers is __________ for businesses.

• harmful

• dangerous

• required

• great

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8. Influencers can cause businesses to run into ____________ problems.

• celebrity

• tax

• legal

• sales

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According to the article which age group of users has the second highest usage

• 25-34

• 12-17

• 18-24

• 0-11

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What is the main idea of the article?

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