BCM222 Week 5 recap

Which of the following is NOT considered a tech giant in the context of global media companies?

• Google

• Netflix

• Disney

• Amazon

Answer explanation

Disney is primarily a media and entertainment company, while Google, Netflix, and Amazon are considered tech giants due to their significant roles in technology and digital services.

What characteristic of global media companies makes them challenging to regulate?

• Their small size

• Their local focus

• Their multinational nature

• Their limited power

Answer explanation

Global media companies are challenging to regulate due to their multinational nature, which allows them to operate across various jurisdictions, complicating enforcement of local laws and regulations.

What is a key challenge for social media platforms regarding user-generated content?

• creation

• promotion

• moderation

• monetization

Answer explanation

Moderation is a key challenge for social media platforms as they must manage and filter user-generated content to prevent harmful or inappropriate material, ensuring a safe environment for users.

How many tiers does Facebook's content moderation system have?

• Two

• Three

• Four

• Five

Answer explanation

Facebook's content moderation system has three tiers: automated systems, human reviewers, and an appeals process. This structure allows for efficient handling of content while ensuring accuracy and fairness.

What group of workers faces challenges in the context of content moderation?

• Executives

• Programmers

• Click workers

• Marketers

Answer explanation

Click workers face significant challenges in content moderation due to the nature of their work, which often involves reviewing large volumes of content quickly, leading to mental strain and exposure to disturbing material.

What aspect of search engines run by algorithms is highlighted as problematic?

• Speed

• Accuracy

• Bias

• Complexity

Answer explanation

Bias in algorithm-driven search engines can lead to unfair or skewed results, affecting the information users receive. This highlights a significant issue as it can perpetuate stereotypes and misinformation.

Which organization's ad campaign highlighted discrimination in Google search terms?

• UNESCO

• UNICEF

• UN Women

• WHO

Answer explanation

UN Women launched an ad campaign to raise awareness about gender discrimination reflected in Google search results, making it the correct choice for highlighting this issue.

In the context of algorithmic bias, what group has been found to receive higher risk allocations regardless of offense?

• Young offenders

• Female offenders

• White offenders

• Black offenders

Answer explanation

Research shows that Black offenders are often assigned higher risk scores in algorithmic assessments, regardless of the nature of their offenses, highlighting systemic bias in these algorithms.

What is a key difference between a powerful head of state and the head of a giant corporation?

• The head of state is elected, while the corporate leader is not

• The corporate leader is required to protect freedom of speech

• The head of state has less power than the corporate leader

• The corporate leader is not required to protect our rights

Answer explanation

The key difference is that a corporate leader is not legally required to protect individual rights, while a head of state has a duty to uphold and protect the rights of citizens, making the corporate leader's responsibilities less stringent.

What is the primary purpose of industry regulation in the media sector?

• To increase media monopolies

• To ensure a level playing field and fair competition

• To restrict freedom of speech

• To promote government control of media

Answer explanation

The primary purpose of industry regulation in the media sector is to ensure a level playing field and fair competition, preventing monopolies and promoting diversity in media ownership and content.