Introduction to marketing and advertising + Branding

Brand manager -

• Requires strong knowledge of marketing principles and practices, and the ability to lead cross-functional teams.

• Track media mentions, support customer service, manage relationship management tools.

• Managing all aspects of public relations, publicity, ets

• Developing and executing a comprehensive marketing plan that reinforces leadership position.

Marketing assistant -

• Requires strong knowledge of marketing principles and practices, and the ability to lead cross-functional teams.

• Track media mentions, support customer service, manage relationship management tools.

• Managing all aspects of public relations, publicity, ets

• Developing and executing a comprehensive marketing plan that reinforces leadership position.

Director of marketing -

• Requires strong knowledge of marketing principles and practices, and the ability to lead cross-functional teams.

• Track media mentions, support customer service, manage relationship management tools.

• Managing all aspects of public relations, publicity, ets

• Developing and executing a comprehensive marketing plan that reinforces leadership position.

Head of PR -

• Requires strong knowledge of marketing principles and practices, and the ability to lead cross-functional teams.

• Tracking media mentions, supporting customer service, managing relationship management tools.

• Managing all aspects of public relations, publicity, ets

• Developing and executing a comprehensive marketing plan that reinforces leadership position.

Допишите словосочетание:

Primary -

(a)  

Допишите словосочетание:

Brand -

(a)  

Допишите словосочетание:

Strong -

(a)  

Допишите словосочетание:

Product -

(a)  

A related series of items sold by a

company (e.g. education software titles

offered by a publisher)

• product line

• customer service

• product cost

• public relations

• product series

the department that deals directly with

consumers

• product line

• customer service

• product cost

• customer relations

• public relations