Lesson 3_THC 6: Quiz 2

It is the element of marketing mix that includes all forms of Marketing Communications.

• Promotion

• Advertising

• Brand Advertising

• Personal Selling

Any paid form of non-personal presentation and promotion of ideas goods or services by an identified sponsor.

• Promotion

• Advertising

• Brand Advertising

• Personal Selling

Is an activity of informing and persuading a market on a person-to- person basis to buy the merchandise offered for sale?

• Promotion

• Advertising

• Brand Advertising

• Personal Selling

The process of making the public aware of a particular brand and its features so that they will continue to buy it.

• Promotion

• Advertising

• Brand Advertising

• Personal Selling

Values in cash or in other forms are proportional to patronage of a certain vendor or group of vendors.

• Sales Promotion

• Cross Promotion

• Patronage Awards

• Tie in Promotions

This refers to those sales activities which supplement both personal selling and advertising, coordinate them and help make them more effective.

• Sales Promotion

• Cross Promotion

• Patronage Awards

• Tie in Promotions

Using one brand to advertise another non-competing brand.

• Sales Promotion

• Cross Promotion

• Patronage Awards

• Tie in Promotions

Two or more brands or companies team up on coupons, refunds and contest to increase pulling power.

• Sales Promotion

• Cross Promotion

• Patronage Awards

• Tie in Promotions

The activities involved in actively seeking to manage the nature of the publicity an organization receives.

• Point of Purchase

• Public Relation

• Direct Marketing

• Internet

Displays and demonstrations take place at the point of purchase sale.

• Point of Purchase

• Public Relation

• Direct Marketing

• Internet