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Persuasive PR Writing Quiz

Authored by Binus Communication University

Professional Development

Professional Development

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Persuasive PR Writing Quiz
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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This principle says that people are likely to believe and follow the lead of credible, knowledgeable experts.

Scarcity

Reciprocity

Authority

Consitency

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This principle plays to a basic human instinct. Most of us want things or more of things that are not readily available or which we value

Scarcity

Reciprocity

Authority

Consistency

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

This principle was put in place before the explosion of social media use but has been proven even more powerful and valuable with social media interactions.

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

What are the key elements of persuasion according to Aristotle?

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

What are the rhetorical devices that appealing to the notions of intelligence and science as some medical or scientific appeals do?

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The Approach that showing fanciful or clownish situations that make fun of situations but show a product, process or person that can solve the problem that was being parodied is...

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Anyone seeking to persuade an audience should craft his/her message with facts also called...

logos

pathos

ethos

moral

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