Persuasive PR Writing Quiz

This principle says that people are likely to believe and follow the lead of credible, knowledgeable experts.

• Scarcity

• Reciprocity

• Authority

• Consitency

This principle plays to a basic human instinct. Most of us want things or more of things that are not readily available or which we value

• Scarcity

• Reciprocity

• Authority

• Consistency

This principle was put in place before the explosion of social media use but has been proven even more powerful and valuable with social media interactions.

What are the key elements of persuasion according to Aristotle?

What are the rhetorical devices that appealing to the notions of intelligence and science as some medical or scientific appeals do?

The Approach that showing fanciful or clownish situations that make fun of situations but show a product, process or person that can solve the problem that was being parodied is...

Anyone seeking to persuade an audience should craft his/her message with facts also called...

• logos

• pathos

• ethos

• moral

Not all or not even most PR tactics will have such a compelling case, the following is what PR professionals need to find, EXCEPT...

• Data

• relations

• anecdotes

• expert opinions

What is the desired opinion or knowledge change in persuasive PR writing?

What is the desired behavior change in persuasive PR writing?