CASE STUDY HP (CORP COM) - GROUP 2

1. 1. Which of the following was a method that HP used during an internal investigation, leading to public criticism?

• Hiring external PR firms

•  Including other executives in the communication process

•  Limiting internal communications to the CEO only

• Shifting focus solely to social media

2. 2. Which of the following is a key aspect of HP's corporate culture that helps build loyalty among employees?

• Offering competitive salaries and benefits

• Emphasizing the “HP Way” based on family legacy and values

•  Implementing strict performance evaluations

• Expanding its product lines continuously

3. 3. Which of the following was a method that HP used during an internal investigation, leading to public criticism?

• Wiretapping

• Media leaks

• Pretexting

• Data mining

4. 4. What was one of the primary issues with HP’s marketing communications strategy?

• Over-dependence on a single marketing channel

• A lack of focus on technological innovation

• Message inconsistency across different business units

• Excessive advertising expenditures

5. 5. How many communications department functions are there should Nash call on for consultation? 

• 3

• 7

• 4

• 5

5. 6. What is the primary role of the Crisis Management department in this scenario?

• • Crafting key messages to manage the crisis and maintain public trust

• • Helping Nash respond to media inquiries

• • Managing communications with shareholders and investors

• • Updating employees on the current situation

7. How can corporate communication at HP help ensure that all business units deliver a unified brand message?

• By encouraging competition between different departments

• By ensuring each business unit operates independently

• By aligning messaging across all business units to present a unified brand

• By focusing on promoting individual products separately

8. 8. What is one major concern for HP's employees following the scandal?

• Decreased salaries and benefits

• Loss of trust in leadership due to unethical practices like "pretexting"

• Reduction in product innovation

• Limited opportunities for career advancement

9. 9. What should Nash do to address the current challenges HP is facing?

• Nash should communicate proactively, linking HP's strategy to media efforts while showing transparency and addressing the issue head-on

• Nash should avoid direct communication with the media and focus on internal discussions to maintain company confidentiality and stability

• Nash should link HP's strategy to every communication effort while ensuring that media messages serve the long-term business strategy

• Nash should delay any communication until the situation stabilizes, then share information only when necessary to protect the company's reputation

10. What should Nash focus on when handling media communication after the scandal?

• Avoiding all media inquiries

• Focusing solely on internal communication

• Providing clear, honest, and strategic messages to align with HP's long-term goals

• Outsourcing all communication efforts to a third party