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CASE STUDY HP (CORP COM) - GROUP 2

Authored by Bảo Hân

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CASE STUDY HP (CORP COM) - GROUP 2
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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

  1. 1. Which of the following was a method that HP used during an internal investigation, leading to public criticism?

Hiring external PR firms

 Including other executives in the communication process

 Limiting internal communications to the CEO only

Shifting focus solely to social media

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

  1. 2. Which of the following is a key aspect of HP's corporate culture that helps build loyalty among employees?

Offering competitive salaries and benefits

Emphasizing the “HP Way” based on family legacy and values

 Implementing strict performance evaluations

Expanding its product lines continuously

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

  1. 3. Which of the following was a method that HP used during an internal investigation, leading to public criticism?

Wiretapping

Media leaks

Pretexting

Data mining

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

  1. 4. What was one of the primary issues with HP’s marketing communications strategy?

Over-dependence on a single marketing channel

A lack of focus on technological innovation

Message inconsistency across different business units

Excessive advertising expenditures

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

  1. 5. How many communications department functions are there should Nash call on for consultation? 

3

7

4

5

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

  1. 6. What is the primary role of the Crisis Management department in this scenario?

  • Crafting key messages to manage the crisis and maintain public trust

  • Helping Nash respond to media inquiries

  • Managing communications with shareholders and investors

  • Updating employees on the current situation

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

7. How can corporate communication at HP help ensure that all business units deliver a unified brand message?

By encouraging competition between different departments

By ensuring each business unit operates independently

By aligning messaging across all business units to present a unified brand

By focusing on promoting individual products separately

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