Summative Test - Destination Marketing (Midterm)

Summative Test - Destination Marketing (Midterm)

University

10 Qs

quiz-placeholder

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Summative Test - Destination Marketing (Midterm)

Summative Test - Destination Marketing (Midterm)

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Mary Benaro

Used 2+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

A traveler is considering a trip to Bali and has formed certain beliefs and impressions about the destination based on online reviews and travel blogs. What concept does this scenario best illustrate?

Brand Identity

Branding

Destination Image

Market Segmentation

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

The Tourism Board of New Zealand emphasizes its unique landscapes, adventure activities, and Māori culture in its promotional campaigns. What concept are they focusing on?

Destination Image

Brand Identity

Branding

Customer Satisfaction

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which department is tasked with the responsibility of enhancing the image of the Philippines as a prime tourist destination?

Department of Agriculture (DA)

Department of Tourism (DOT)

Department of Health (DOH)

Department of Education (DepEd)

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

A new luxury resort in the Maldives is working on creating a strong presence in the market by highlighting its exclusive services, eco-friendly practices, and unique guest experiences. What process are they engaging in?

Market Research

Branding

Destination Image

Brand Identity

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

  1. Which of the following scenarios best represents infrastructure marketing?

The Philippines launching a new tourism slogan.

Bohol promoting its natural attractions like the Chocolate Hills.

Manila upgrading its telecommunications networks.

Filipino chefs showcasing local cuisine in international food festivals.

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What term describes the process of promoting a location to increase the number of visitors by influencing their travel preferences and choices?

Cultural Preservation

Destination Marketing

Infrastructure Development

Environmental Conservation

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

A popular island destination has reached its carrying capacity, leading to environmental degradation and social issues. The majority of tourists are repeat visitors, and the local economy is heavily reliant on tourism. Which stage of the Destination Life Cycle does this describe?

Exploration

Development

Stagnation

Decline

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