Intro to Business & Marketing Review

What is the definition of Marketing?

• Advertising a product through a commercials

• Friendly customer service endeavors

• All the activities involved in getting goods and services from the businesses that produce them to the consumers who wish to buy them.

• Sales and promotions designed to catch a customer's eye.

What are the 4 P's of Marketing?

• Promotion, planning, puzzles, prizes.

• Product, price, promotion, place.

• Product, planning, promotion, people.

• Product, place, promotion, people.

The amount customers are charged to use/buy the good or service;

• Product

• Place

• Price

• People

Involves determining where the product will be available for consumers to purchase.

• Product

• Place

• Price

• People

The advertisement tools used.

• Promotion

• Place

• Price

• People

Also known as the distribution channels

• Promotion

• Place

• Process

• People

A tangible (you can touch it) item that is for sale

• Need

• Want

• Good

• Service

Performing a task for the consumer because they do not want to do

• Need

• Want

• Good

• Service

A retailer decides to mark down the store's selection of swimsuits in August.

• Pricing

• Promotion

• Distribution

• Product Service Management

A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.

• Selling

• Distribution

• Promotion

• Pricing