Chapter 11: Public Opinion

What is a scientific poll?

• A survey conducted using scientific methods to ensure accuracy

• A random guess about public opinion

• An informal survey with no statistical basis

• A method of predicting weather patterns

What is random selection?

• A method of selecting items randomly from a population

• A process of choosing items based on preference

• A technique for organizing data

• A way to sort items in a list

A representative sample is:

• A sample that accurately reflects the characteristics of the population

• A sample that is larger than the population

• A sample that is chosen randomly without any criteria

• A sample that only includes extreme values

What is weighting in surveys?

• A method to adjust survey results to better reflect the population

• A technique to increase the number of survey respondents

• A process to eliminate biased responses

• A strategy to reduce survey costs

What is sampling error?

• The error caused by observing a sample instead of the whole population

• The error in data collection methods

• The error in data analysis

• The error in data interpretation

A mass survey is:

• A survey conducted on a large group of people

• A survey focused on a specific individual

• A survey with no participants

• A survey conducted in a laboratory setting

An exit poll is:

• A survey of voters taken immediately after they have exited the polling stations

• A method to predict the outcome of an election before the official results are announced

• A poll conducted by the government to assess public opinion on various issues

• A statistical analysis of voting patterns over the years

A benchmark poll is:

• A survey conducted to gauge public opinion on a specific topic.

• A type of poll used to predict election outcomes.

• A method of collecting data for market research.

• A tool for measuring the performance of a product.

A tracking poll is:

• A type of poll repeated periodically with the same group to measure changes in opinion.

• A poll conducted to track the location of individuals.

• A survey used to track the progress of a project.

• A method to track the number of votes in an election.

Question order in public opinion polls refers to:

• The sequence in which questions are presented to respondents.

• The importance of questions in a survey.

• The number of questions in a poll.

• The type of questions used in a survey.