Research Methods and Data Types

The video tutorial covers the importance of audience research for businesses, explaining how it helps in understanding user needs and marketing strategies. It distinguishes between primary and secondary research methods, highlighting their benefits. The tutorial also differentiates between quantitative and qualitative data, discussing their uses and limitations. By combining these research methods and data types, businesses can create products that meet audience needs effectively.

Why is audience research crucial for businesses?

• To increase product prices

• To understand user needs and market products effectively

• To reduce production costs

• To eliminate competition

What is primary research?

• Research performed by the business using new data

• Research using outdated data

• Research conducted by a third party

• Research that is not related to the business

Which of the following is a method of primary research?

• Reading books

• Conducting interviews

• Watching television

• Browsing internet sites

What is secondary research?

• Research that is always more time-consuming

• Research using previously completed data by a third party

• Research that is conducted by the business itself

• Research that is always more expensive

Which source is typically used in secondary research?

• Focus groups

• Magazines

• Questionnaires

• Online surveys

What is a key characteristic of quantitative data?

• It is always subjective

• It is expressed as numbers

• It is difficult to analyze

• It provides deep insights

What is a limitation of quantitative data?

• It is hard to convert into graphs

• It lacks depth

• It is always outdated

• It is difficult to collect

What does qualitative data focus on?

• Numbers and statistics

• Descriptive qualities and opinions

• Historical data

• Future predictions

What is a challenge associated with qualitative data?

• It provides limited information

• It is easy to analyze

• It is always numerical

• It is harder to analyze

How can businesses develop effective products for their audience?

• By ignoring audience feedback

• By combining primary and secondary research methods

• By focusing only on quantitative data

• By using outdated research methods