SMR 486 Chapter 6 Quiz

What is a unique characteristic of sport consumers?

• They are not interested in the sport or event

• They tend to be highly identified with the sport or event

• They prefer watching sports on television

• They are indifferent to the outcome of the event

Which of the following statements is (are) true regarding sporting events?

• Sporting events are perishable, meaning once they are over, they are over.

• The cost of attending an event is often much greater than just the ticket price.

• Consumers of sporting events tend to be highly identified with the product.

• All of the above.

How is every sporting event described in the text?

• Predictable

• Boring

• A unique experience

• Identical to others

What is a component of the external environment that affects marketing strategies?

• Event location

• Technological advances

• Participant excitement

• Internal strengths

Working with other organizations to get their members talking about your event, providing recruiting incentives to customers, and giving items such as coupons generate what type of promotion?

• Word-of-Mouth

• Sales Promotion

• Advertising

• Direct Sales

A brand is often communicated through the event's name.

• True

• False

Why is it important to understand why consumers are attending?

• To increase ticket prices

• To improve marketing strategies

• To reduce event costs

• To hire more staff

Which of the following pricing strategies calls for changing prices as demand changes?

• Group pricing

• Variable pricing

• Dynamic pricing

• Package pricing

What is demographic segmentation?

• Identifying groups based on psychological characteristics

• Identifying groups based on population characteristics

• Identifying groups based on product usage

• Identifying groups based on benefits sought

What is the impact of starting promotion two months out?

• It decreases ticket sales.

• It increases awareness and potential attendance.

• It confuses potential attendees.

• It has no impact on the event.