Social Media Lesson 2 Unit Test Review

What is executive buy-in, and why is it important for social media integration in a company?

• It refers to the executives' understanding of social media's technical aspects.

• It refers to obtaining the acceptance and support of social media initiatives by company leaders.

• It is the process of training employees to use social media.

• It is the act of purchasing social media platforms for company use.

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DOK Level 2: Skill/Concept

Why might executives be hesitant to support social media initiatives?

• Because social media efforts always guarantee success.

• Because social media efforts involve uncertain outcomes and some risk.

• Because social media is irrelevant to company goals.

• Because social media is too easy to manage without executive support.

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DOK Level 3: Strategic Thinking

How can a company like Aria's ensure successful social media integration?

• By ignoring executive buy-in and focusing solely on employee training.

• By obtaining executive buy-in to secure budgets and allocate resources.

• By using social media only for marketing purposes.

• By avoiding any changes to the company's operational structure.

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DOK Level 3: Strategic Thinking

What is the primary purpose of setting SMART goals in social media efforts?

• To ensure goals are broad and flexible.

• To create specific, measurable, achievable, relevant, and time-bound objectives.

• To focus solely on increasing the number of followers.

• To avoid setting any goals and focus on spontaneous actions.

How can Ava's organization align its social media goals with its core business objectives?

• By setting unrelated goals for each department.

• By ensuring each organizational unit has goals that support the core business goals.

• By focusing only on external social media goals.

• By ignoring the core business objectives altogether.

At a company meeting, Benjamin suggested an internal social media goal. What is an example of such a goal?

• Creating partnerships with other companies.

• Improving internal communication and company culture.

• Discovering leads for new employees.

• Obtaining new customers through social media campaigns.

Aria is a manager at a tech company. What is the primary reason for developing a social media code of conduct for employees?

• To restrict employees from using social media during work hours.

• To ensure employees understand the types of behaviors expected on social media.

• To encourage employees to share company secrets online.

• To allow employees to post anything they want without consequences.

Which of the following should be included in a company's social media policy?

• Guidelines on what employees can share about the company.

• Instructions to ignore any social media mistakes made by employees.

• Encouragement for employees to post personal opinions as company statements.

• Prohibition of all social media use by employees.

During a company meeting, it was discussed that there are social media issues not covered by the policy. Who should be responsible for addressing these issues?

• Any employee who notices the issue.

• A designated team or individual responsible for social media governance.

• Only the CEO of the company.

• No one, as these issues should be ignored.

How can a business like Aria's boutique encourage current customers to help find new customers on social media?

• By offering discounts for every new person they refer to follow the business.

• By asking them to stop using social media.

• By charging them for every new follower they bring.

• By ignoring their social media activity.