Fashion Ch 3 Vocab (GW)

Front

People who buy and use finished products, like apparel.

Back

consumers

Front

Total process of finding or creating a profitable market for goods/services.

Back

marketing

Front

Intangible activities or benefits performed for people.

Back

services

Front

Tangible items (products) made by manufacturers.

Back

goods

Front

Money left after expenses and taxes from sales.

Back

profit

Front

Fluctuations in economic activity over years.

Back

business cycle

Front

Specific market segment targeted by a company for marketing efforts.

Back

target market

Front

Industrial materials and manufacturing capabilities.

Back

resources

Front

Rivalry among businesses for market sales or customer acceptance.

Back

competition

Front

Process of obtaining, designing, and promoting products for resale to match company offerings with markets for profit.

Back

merchandising