Marketing Principles Unit 2 Review S2

Front

A question where the answer is Yes or No is an example of a _____ question.

Back

Closed ended

Front

A company’s percentage of total sales within an industry

Back

Market Share

Front

a form of advertising, for a product a business does not make a profit off of, but it is also not legal if minimum price laws are in effect

Back

Loss Leader

Front

____ data can be obtained through internal & external sources, through the internet and trade publications, or through U.S. and State government sources

Back

Secondary

Front

The type of data that is obtained first hand for your research.

Back

Primary

Front

When research techniques produce similar results over and over again it is considered ______.

Back

Reliable

Front

The type of research that answers the WHY or HOW is called.

Back

Qualitative Research

Front

The type of research that asked HOW MUCH or HOW MANY is called____.

Back

Quantitative Research

Front

An attempt to estimate the future sales of an existing product.

Back

Sales Forecasting

Front

The type of research is used to gather information about a product's design, packaging, and usage

Back

Product Research